Professor Anna Wright: SheStarts finalist

SheStarts is a competitive startup program created to ‘turbocharge female leadership in innovation’. By funding and accelerating 10 Australian female entrepreneurs the program ambitiously plans to launch ten global tech start ups by the end of the inaugural program. Head of Diversity at Blue Chilli and director of She Starts Nicola Hazel says,

“We can’t have a brilliant future, country or world, if we don’t have diversity in leadership.”

UTS is supporting partner of SheStarts dedicated to fostering innovation and entrepreneurship in Australia.

On December 8, 2016, a field of 17 startups was whittled down to just ten who all received one hundred thousand dollars of pre-seed funding and a place in the SheStart Aus accelerator.

Anna Wright Acting Deputy Head of Accounting in the UTS Business School was one of the ten. AudiBle was also the People’s Choice Award winner on the night.

A Chartered Accountant who specialises in business development and business analysis Anna is a senior lecturer of Business Analysis and Valuation teaching into both undergraduate and masters degrees.

With research interests that lie in models for the valuation of unique assets as well as the role of technology as a gamechanger for everyday lives Anna conceived a tech start up that will assist visually impaired individuals to locate themselves within the built environment both indoors and out.

Despite National Construction Code rules around the placement of Braille it still leaves users having to ‘find’ the Braille. During her SheStarts pitch Anna posed this question, “Ask yourself, the next time you go past an emergency exit or toilet ‘how does someone who is blind know that, that is there?’

AudiBle will reliably and accurately utilise technology to fundamentally change the way public spaces can be navigated and information accessed by visually impaired people, and beyond.

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Byline: Carolina Totterman. Last updated December 14, 2016